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Main hub for the shop needs to help customers land in a place where they can navigate to what they want to buy. can be linked to services but that might be separate. a place for offers and new products and services with links. a tree or grid with different categories. a place for shop all? research nice looking shops pull out former research. 

link to Demi/semi/fully bespoke - (will need a price list with descriptions 'starting at...' and visual and description of what each category is'

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